kingdom of matthias Essay

Starting in the early 1600’s English settlers began migrating to the Americas in search for liberty and the right to govern themselves in what they deemed a Christian manner. Thomas Morton, was one of the first to write about the Indians of New England. He condemned their religious beliefs claiming it was similar to devil like worship. (VOF,4) The Native Americans were seen to be living a much happier life even without religion, law and a king. This daunted Christian and they did not understand how this could be. It’s written that they claim their prosperity was full of evil and they would lead a happier life once bought to Christianity.(VOF,6) I feel this is the last America sees of true religious freedom. In reality, religious liberty existed in very few parts of the Atlantic world in during this time period. Most nations outlawed religious groups that rulers deems dangerous or disruptive. Among all the colonies, one that demonstrated religious freedom in a higher sen se would be Maryland. Cecilius Calvert was a Catholic who wished to demonstrate that Protestants and Catholics could live in peace, something that was not seen in Europe. In 1649 Maryland established an Act Concerning Religion, which introduced religious tolerance, saying that anyone who troubled a Christian due to their religion would be punished.(VOF,27) I feel this allowed others to safely demonstrate â€Å"religious freedom†, but this is just one state among the colonies. During this time it was rare to have this type of true freedom. Like many settlers, the puritans came to American in search of liberty, and to govern themselves in what they deemed a Christian manner.(VOF,29) This is where Religious freedom loses the sense of freedom, because the puritans created their own definition of the word freedom. John Winthrop explains that freedom to them meant obedience to God’s laws and the law of rulers such as himself.(VOF,29-30) Basically you can see that they are imposing their moral stan dards on society as a whole, denying anyone other than themselves of true religious freedom. Unlike what Maryland was trying to implement, this colony believed in follow their religion, or be punished, much like a wide array of colonies. A prime example of this would be the trial of Anne Hutchison in 1637. Hutchison was accused of expressing opinions that did not match up to those in authority.(VOF,33) The trial gives examples of how if you stray against what the government deems Gods word, then you would be punished. Hutchison argues that she is reciting what she believes God told  her is his word, and Governor John Winthrop, one of her accusers, argues that this is another religion and its punishable. (VOF,35-39) Because Hutchison followed her own beliefs she is banished from their society, clearly being stripped of her natural right of religious freedom. Based on examples like this, what religious freedom really meant was, â€Å"do as I say or be punished†. You can see this start to shift as time goes on, you can see people start to realize the damage this is putting on society and settlers, such as Roger Williams, begin to branch out and start new movement. Williams founded Providence, Rhode Island, and then came to publish a letter claiming that no one should be forced to follow any particular religious belief, but they should still obey the government in charge of civil matters. (VOF,40) This is what religious freedom should have been from the beginning.

Qualitative Social Research Essay

Sociological researcher, Steven Taylor, in his articles discusses the moral and ethical issues researchers must grapple with when they are carrying out studies of abusive behavior in institutions that have weak and disadvantaged people in our society. He cites his own 1 year work experience in a state institution for the mentally retarded to highlight his concerns. He describes it as being in deplorable physical condition and grossly understaffed. The attendants had little training and there were no therapy programs. They controlled the inmates through verbal and physical abuse directly to them and forcing them to clean up their own mess, including feces and urine. They also pitted some inmates against others, such as giving and withholding favors of coffee, food and drugs. Further they forced them to perform humiliating acts such as swallowing lit cigarettes and performing fellatio on each other. Mr. Taylor felt that in order to gain the trust of the attendants and thereby get more valid observations, he had to develop a rapport with them. He did so by drinking beer with them and socializing in other ways. He also played the naive student role and refrained from being critical about their methods. Nevertheless, he was troubled by the abusive behavior he witnessed, but in a quandary as to what to do about it. The attendants, for their part, rationalized their behavior by saying â€Å"the inmates don’t hurt like we do† and treating their actions as entertainment. Personally, I suspect they really didn’t know how to properly treat the inmates and were desperate to try anything that seemed to control them at least in the short run. The author then posed the question as to what the researcher should do in the face of this ethical dilemma during his study. He considered 4 alternatives ; 1)intervene. , for example to as attendant to stop or threaten to inform his supervisor. The problem with this approach is that it would spell an end to rapport with the attendants and thereby hinder the researcher’s ability to collect data on daily activities. 2) leave field. But research is needed to learn why people abuse. 3) blow the whistle. This would obviously shatter rapport and violate the confidentiality provisions of the ASA Code of Ethics. 4 continue study- which is what Mr. Taylor did. Obviously he felt that although this might not appear to be a good option it was the â€Å"least bad† to him. The author then suggests 4 ways to deal with immoral acts; 1 participation in abuses. He contends this is never justified, and that research goals can be accomplished without making human subjects suffer. Furthermore it is I clear violation of the ASA Code of Ethics. 2 ) observation of abuse. This may be the price to pay for conducting field research in immoral situations, but a person can never sit idly by in extreme cases like murder and rape. 3 inadvertently contribute to abuse because of reactive effects . It is clear that often this can’t be controlled by the researcher and therefore can’t be resolved by a professional code of ethics. However the researcher can refrain from encouraging it, for example pretending not to hear an invitation to join in such behavior. 4) doing something about abuse after study, that is, by publishing it and trying to get political action especially through mass media such as TV and newspapers. Finally Taylor concludes the researcher should 1) debate moral and ethical issues before embarking on a particular study and 2) make his own assessment about how to resolve professional ethics and personal morality. Reference Taylor, Steven J. â€Å"Observing Abuse. Professional Ethics and Personal Morality in Field Research†

Marketing Dunkin Donuts Essay

Dunkin Donuts builds long term customer relationships by being consistent with their marketing strategy. They have maintained an everyday value since they opened their doors fifty years ago. They have met their customers’ expectations by not changing recipes. The coffee tastes the same no matter what store you go into. Dunkin Donuts also has a lengthy training class so they can maintain their quality in the kitchen as well as customer service. Dunkin Donuts maintains customer relations by fully meeting the customers’ expectations. When a customer enters a store they know exactly what to expect, no surprises or disappointments. Dunkin Donuts value proposition is value and quality. Dunkin Donuts has always made their products a value. Starbucks has the expensive coffee; Dunkin Donuts has the value coffee. Dunkin Donuts has also maintained their quality as well. They have kept the same ingredients and recipes; everything tastes the same as fifty years ago. By maintain the quality and value the customer knows exactly what to expect when he or she walks through the door. Dunkin Donuts is growing its share of customers. Dunkin Donuts has maintained its coffee and donuts, but has also grown with the times to gain more customers. Dunkin Donuts now offers a variety of coffee drinks such as cappuccinos and iced coffees. The company also sells breakfast sandwiches and cookies too. The coffee is mostly what keeps customers coming back for more, but now there is more of a variety to please everyone.

Choosing one perspective, either interpretivist or positivist, explain Essay

Choosing one perspective, either interpretivist or positivist, explain and critically evaluate the impact of adopting this pe - Essay Example Methodology refers to the specific methods that can be used to understand the world. Both epistemology and methodology are closely related, the former refers to the philosophy of how we come to know the world and the latter involves the practice (Trochim). Positivism assumes an objective world hence it often searches for facts conceived in terms of specified correlations and associations among variables (Gephart). Positivism is a position that holds that the goal of knowledge is simply to describe the phenomena that we experience (Trochim). The purpose of science according to positivists is to observe and measure. According to positivists, science is the method to get truth, to understand the world, to predict and control the world. The universe is deterministic and they are governed by the rules of cause and effect. This could be understood by using the scientific method. In positivism, deductive method is used for postulating theories. Based on the results, theory is revised to bet ter predict reality (Trochim). The positivists emphasised on empiricism -- the idea that observation and measurement was the core of the scientific endeavour (Trochim). They believed that natural laws could be discerned through direct manipulation and observation. The positivists believe that a phenomenon could be observed and described without interfering with it. They also believe that the observations are repeatable. This is possible by manipulation of reality with variations in only a single independent variable so as to identify regularities in, and to form relationships between, some of the constituent elements of the social world (Chapter Three: Research Methodology). Predictions can also be made on the basis of previous observations and interrelationships between variables. The six tenets of positivism are the following (Positivism) Tenet Meaning Naturalism The principles of the natural sciences should be used for social science. Phenomenalism Only observable phenomena provi de valid information. Nominalism Words of scientific value have fixed and single meanings. The existence of a word does not imply the existence of what it describes. Atomism Things can be studied by reducing them to their smallest parts (and the whole is the sum of the parts). Scientific laws The goal of science is to create generalised laws (which are useful for such as prediction). Facts and values Facts are to sought. Values have no meaning for science. Â  Positivism has a long historical tradition. Often, knowledge not based on positivist thought is not accepted as correct. Most of the empirical studies are based on positivist approach. Positivism was a great success in physical and natural sciences. Positivist tradition can be traced to ancient Greek thinkers Plato and Aristotle. After dark periods in European history, the renaissance came in sixteenth and seventeenth centuries. Well known positivists were Bacon, Descartes, Mill, Durkheim, Russell and Popper. Positivism gives emphasis on experiments. Experiments help the researcher to identify the relationship between variables. By using quantitative analytical techniques, generalisations can also be made that reflect real life situation. Surveys help researcher to collect data at one point of time. Information about various practices or views can be collected through questionnaires and interviews. To draw inferences

Management Information Systems Research Paper Example | Topics and Well Written Essays - 1000 words

Management Information Systems - Research Paper Example Policies and strategies are therefore put in place to ensure that such kind of illegal goods transfer is curbed by all means as well as minimizing such kind of attacks by the use of the proper management information system in place. This ensures that goods undergo thorough screening through all means possible and in such an instance, the expert system is employed where certain gadgets are used to screen specific containers. Special intelligent forces are also used who have adequate training on various illegal goods as well as on dangerous weapons. Executive information system is as well used to find prior information about cargo aircraft attack which then is used to make a proper decision on the routes to take or find a way of dealing with such kind of attacks so that they can be avoided by all means. It is the executive that makes a crucial decision upon the running of the aircraft; hence, it is important to involve a proper executive information system in order to fight such kinds of cargo attacks. ... When the weapons are allowed to cross to another country and sold illegally, they are sometimes used for robbing, extra-judicial killings, carrying out terrorist attacks among other evil things. This poses a threat to national security as the citizens will not feel safe in their own country. Sometime it is drugs that are airlifted to other countries where they are considered illegal by law and are not supposed to be used or sold. Some of such drugs are together with cocaine which has diverse effects to a person’s mental and psychological well being as they are very addictive and their cons outweigh their pros as far as good life is concerned. These drugs can ruin a country’s active population especially the youth hence rendering them useless in the society. Certain animal products like elephant tusks are also in high demand in most countries like South Korea and Asia for its ornamental value. On the contrary, elephant becoming a rare animal used to boost the tourism ind ustry in the countries where they exist like the Sub-Saharan African countries; there is a ban on the transportation of tusks in order to reduce poaching of this precious wildlife. From all the examples of the problems mentioned above, it is then very necessary to increase efficiency in the cargo aircraft by employing appropriate management information system strategies to carry out proper screening in order to catch up with the perpetrators and accomplishers of such illegal acts. It becomes very hard to find out which management information system should best be used to efficiently deal with this situation but expert system is so obvious that needs not to be left out of the operation. Appropriate Management Information System Expert system comes

Service-Oriented Architecture Assignment Example | Topics and Well Written Essays - 3000 words

Service-Oriented Architecture - Assignment Example On the other hand, SOA (service oriented architecture) refers to a communication framework that is initiated to support communications between services (Rouse, 2008). There is a strong relationship between agile approaches and service oriented architecture. In order to improve the understanding, this report is divided into two major sections. The first section of this report discusses the basics of agile and its relationship with service oriented architecture. This section also presents some of the key agile practices that can be used for the implementations of service oriented architectures. The second section of this report presents a detailed discussion on the role of agile methods for cloud computing. There cannot be made any changes during the project development in the old development approaches, on the other hand, there is always a need to make some changes due to some uncertainties. Thus, for solving this problem in the old system development, a new development approach was introduced that is known as an agile method. This software development approach is quite simple to use and much faster than all other older development methods. In fact, agile software development method is made up of many repetitions (Serena, 2007; Rehman, et al., 2010). Basically, the agile project management techniques such as SCRUM, Feature-Driven Development, eXtreme Programming (XP) are helpful in lowering the costs which arises in case of making changes during the whole project life cycles. For example, eXtreme Programming is based on the fast repetitive planning and development cycles which drive to choose between different options and provide maximum value features with great speed. In addition to this, XP has an excellent feature known as â€Å"constant and systemic testing† which identify the problems earlier and resolve them in advance to make it high quality (CC Pace Systems, 2011). Figure1 demonstrates the easy use of agile software development approach.

Final assignment Essay Example | Topics and Well Written Essays - 1250 words

Final assignment - Essay Example The amount of arable farmland in China continues to decline sharply even as the region faces yet another problem, which is water shortage (Imura 93). This paper will examine some of the ways China is trying to curb the recent trends, and what it might mean to the future of the region if these techniques do not work. In order to be an economic powerhouse, the country has to have its affairs in order so as to be able to control most of what it imports into the region. The fact that arable farmland is diminishing and water shortages are becoming rife, the region may soon be faced with problems its citizens or government may not be fully equipped to handle. A recent report by the Minister of the National Development and Reform Commission, Zhang Ping, indicates that the severe shortages of the reserve farmlands and water resources present the biggest challenges to ensuring food security for the region. Urbanization that is considered to be rather rapid and natural disasters are said to be among the top reasons why the region is losing cultivatable or arable land, thus; making it a herculean task to save the remaining percentage of land that is still cultivatable (Imura 97). China’s National Bureau of Statistics indicates that China is responsible for 20pc of the globe’s population. However, only 7pc of this has been recorded as cultivatable land. It goes on to claim that; of the over 130 million hectares of arable land that was present in China in 1996, there was only a little over 120 million hectares left by the year 2008. Bank of America has, unfortunately, claimed that China has already bypassed the 120 million hectare mark, meaning that only 115 million will be available by the year 2015. China, at the moment, can only boast of having less than 5 million hectares of land as reserve farmland (Imura 101). Further statistics by an agricultural consultancy firm indicate that there is need to maintain or preserve the remaining 120 million

Semiotic Analysis Case Study Example | Topics and Well Written Essays - 1250 words

Semiotic Analysis - Case Study Example He interpreted the sign to be a physical object with meaning, consisting of the 'signifier' and the 'signified'. The 'signifier' according to him, was the material vehicle for the sign and the 'signified' was the mental concept it represented which was a common factor between every member of the same culture, sharing the same language. (Fiske 1990:43) While on the other hand, paradigmatic analysis deals with the examination of paradigms embedded in the text. Commutation tests are often used in paradigmatic analysis. Commutation test involve the analysis by substituting words of the same class or type to regulate the shifts in connotation. They help in analyzing an advertisement from different perspectives through signs. They take into consideration different aspects of the 'signifier' and 'signified'. To interpret the message of the advertisement in the context of different themes, genres or mediums, a paradigmatic approach should be used. (T. Vestergaard, and K. Schroder, 1985) Connotative meanings are those that are not purposeful representations of the object, but, new usages that have been produced by the language group. Connotative meaning examines the associations, the feels and overtones of a concept, and rather does not see it explicitly. Taking a close look at the definition given Saussure (1857-1913), a sign consists of two parts: Being a signifier entails, it will have a structure that a person can witness through his senses of touch, smell, sight and hearing, and Being the signified implies, it will symbolize an idea or mental build of a thing instead of the object itself Whereas on the other hand, according to Chandler, Daniel. (2001/2007), a denotation is the literal or surface meaning preset to a signifier. Meanings that are connotative are developed by the masses and do not show the inherent qualities of the thing or concept in actuality signified as the meaning. The accumulation of such meanings introduces complexity into the system of coding. If a signifier has only one denotational meaning, the use of the sign will always be unambiguously decoded by the audience. But connotative meanings are those that are dependent on the context, i.e. the addressee must learn how to make both the meanings correspond; the meaning intended by the sender and the multiple probable meanings in memory. While the syntagmatic analysis, analyzes the textual aspect which compares a shot particularly in photography with other preceding and succeeding shots. On the other hand, paradigmatic analysis compares shots, but not against other alternative kinds of shots, as far as photography is concerned (C. Bazalgette, 1991). The theories of semiotics are thus regarded as a unifying matrix which underlie most of the so-called humanities, as well as many of the social and behavioral sciences. Thus it informs and impinges the important segments of the behavioral sciences, such as psychological studies, and the hard sciences, such as biology and physics

Election Fraud in the USA Essay Example | Topics and Well Written Essays - 1000 words

Election Fraud in the USA - Essay Example Being a democratic state, it is of paramount importance for America that the elections must be fair, neutral and faithfully conducted. The US constitution empowers the federal government to conduct the presidential elections. Their role is, however, very questionable. In 2000, the butterfly ballots were modified with new electronic voting machines to avoid accidental votes but it failed to generate any document that proved voter’s intent to vote. Besides that, in Florida alone, a list of 50,000 ex-felons was compiled with a directive to bar them from voting but it turned out that the list had the names of almost 20,000 innocent people. That list was discarded and a new list was generated which also turned out to be flawed. Furthermore, many votes were uncounted till at the very last time. With unsatisfactory results, a recount was held which did not make much difference. According to D. Margolick, E. Peretz and M. Shnayerson, â€Å"†¦many of Florida's 67 counties "recoun ted" merely by looking at their previous tallies†¦Ã¢â‚¬  In the state of Ohio, which has always played a decisive role in presidential elections for more than a century, the results shifted dramatically in the favor of Bush. Most of the Americans living abroad did not receive their ballots or received them too late. It is alleged that many voters who applied for registration were not registered and many fake votes were cast. From the results of exit polls, it looked like Kerry would win easily as he was ahead in the polls in 10 states out of 11. It is generally the case that the outcomes of the exit polls do not deviate very much from the actual polls. Exit polls are conducted because of their brilliant accuracy. Great deviation from the exit polls means that there has been a sudden and dramatic change in the general public opinion in a very short period. The political campaigns attempted to mould the public opinion as always. In 2004, people were discontented from Bush as the y regarded him to be reason for some troubles that the Americans had. Also, in Ohio, according to Robert F Kennedy Jr, â€Å"(The officials) illegally derailed a recount that could have given Kerry the presidency.† During elections, the people at the structural level might be regarded as those who help in conducting the elections at the very basic level. Many polls were understaffed and it became difficult to keep track of the votes. A lot of news reports and analysis showed that a lot of votes casted by eligible voters were neglected and a lot of them were not registered deliberately. Their dishonest role is evident from the story of two sisters who voted in different lines. The vote in favor of Bush was counted and the one in favor of Kerry was not. If the elections were rigged, the whole system is responsible. Opinion I think that most of the allegations are credible. It is because whenever the questions were raised, for example, when media revealed that almost 20,000 of t hose enlisted in the ex-felon list were innocent, there was no negation of this fact by the higher authorities. They simply compiled another list which was also faulty. Failure to count votes in a timely manner naturally raises some objections. Also, the actual polls deviated too much from the exit polls.  

Report 5b Research Paper Example | Topics and Well Written Essays - 500 words

Report 5b - Research Paper Example It implies that if the same study is conduced 20 times then 19 times the results should be within the margin of error. Moreover, it suggests that if the study is conducted several times then the results could differ by +/- 5% of the original results. The participants will be selected by using convenience-sampling technique. The reason researchers have selected convenience sampling because of convenient accessibility and proximity to the researchers. The participants will be IU students who are aware of Scratchy Mommy products. The researchers will conduct focus group session to acquire their perceptions, experiences and views about the Scratchy Mommy products. The two-way focus group will be used that will provide a comparison of the prevailing perception within the group. There will be 12 people (10 females and 2 males) in total who will be sub-categorized into two groups (5 females and 1 male). The reason to choose male participant as a part of focus group is that males also purchase beauty care products for them or their

Movie in 1980-1989 Essay Example | Topics and Well Written Essays - 750 words - 1

Movie in 1980-1989 - Essay Example Krishna, a 10 year old kid lives in a remote rural area in India. Fed up of the bossing by his brother he sets his bike on fire and bears the wrath of his mother. She takes him to a circus and leaves him there asking him to earn Rs. 500 to repay for bike repair or not to come home. Krishna finds employment by doing petty jobs for the circus owner in hope of earning the amount and returning home. One fine day the owner orders him to get local liquor from a far away shop. Its take tremendous time and energy for Krishna to find it buy it and get back to the circus site, by the time the circus had left. With only some change in pocket and no courage to return to his mother, he sets out for the biggest city of India – Bombay. On his arrival he meets some local goons and is robbed off his money in light of his powerlessness and innocence. He follows the goons with courage and eventually befriends them. They lead him to the biggest brothel of Bombay at Falkland Road near Grant Road Railway Station. One of the goon and a drug addict, ‘Chillum’ who is also one of the main characters in the movie helps krisna to get a job with a tea stall owner. Days become week, weeks turn into months and years in hope of returning home. Not a day passes when Krishna asks his boss if he has Rs. 500 in his account by now but is always turned away. Change comes in his monotonous laborious life when a new prostitute, a virgin, ‘Sola Saal’ is brought to the brothel. He is so infatuated with the 16 year old girl that he sets the brothel room to fire in order to elope with her but in vain. He loses his job and does odd jobs with Chillum to survive. Meanwhile his friend Chillum is deteriorating in health and moneywise and he keeps on helping him time and again. Life is again monotonous until one night when he and his goon friends plan to rob an old Parsi man. While his life is being shown, a parallel story runs of another prostitute who has married with

Write about your reactions to the final part of Hamlet Essay Example for Free

Write about your reactions to the final part of Hamlet Essay At the start of the play we see Hamlet returning to Denmark from university, as he has heard the news of his farther, Old-Hamlets death. He arrives home perhaps thinking that he shall now take the place as the king of Denmark, only to discover that while he was away Claudius, his uncle and Gertrude, his mother have been wed. Therefore Claudius, not Hamlet, takes the place as King of Denmark. When Hamlet discovers this he becomes almost deranged, especially when Old-Hamlet appears to him in a form of a ghost, revealing that Claudius killed Old-Hamlet. This knowledge forces him to feel betrayed by all around him, such as the politicians that once supported his father and now show that same respect to Claudius. He feels that he can not trust his mother or Ophelia, his girlfriend. When travelling actors arrive Hamlet decides to put on a play to draw Claudius out, by seeing if he would react to a play about a brother killing a king to steal the crown. Claudius rushes out when the play is acted, showing that he is responsible for the killing of old-Hamlet. Hamlet follows quickly behind him and is about to strike Claudius down when he hears him committing his acts to god. Hamlet decides not to kill him, as when old-Hamlet was killed he did not have to commit his sins to god, so he was stuck in purgatory, a place where what you have done is weighted up, in good and bad to decide what will happen to them. Instead of killing Claudius he then proceeds to his mother to tell her of what he has found, hearing a sound he turns and thrusts a sword into a curtain, thinking that it was Claudius, only to discover that it was Polonius, Ophelias father, whom then dies. Claudius decides to send Hamlet to England to be killed, only to have Hamlet foil his plan. Hamlet returns to find while he has gone Ophelia has gone mad and has drowned her self, grief stricken he leaps into her grave. Laertes, Ophelias brother and Poloniuss son then challenges Hamlet to a duel which he Hamlet accepts. Laertes is then approached by Claudius who offers to fix the fight by poisoning his foils tip, Laertes grief stricken accepts this offer to revenge the two deaths in his family. The Ending of Hamlet sees the deaths of Laertes, Claudius, Gertrude and most importantly Hamlet. We also witness a change in the character of Hamlet, as he is now thinking less and acting more. He even mocks Laertes: Ill be your foil Laertes, in my ignorance your skill shall like astar i th darkest night stick fiery off indeed. In this scene we as an audience feel the dramatic tension, as we know all the traps lay in front of Hamlet, the poisoned foil of Laertes, and the cold goblet of wine poured by Claudius. Yet you find your self thinking that perhaps Hamlet knows that something is going on when he asks: These foils have all a length This is to command the attention of the audience to the poison tip of Laertes foil, which within the duel is held of to prolong the dramatic tension. This is the same way Hamlets action is held of with his obsession with procrastinating about the action which is to be taken to revenge his fathers death. This scene is made more dramatic by the frequent use of trumpets and kettle drums. The use of musical instruments in this way makes the environment appear more exciting. Hamlet tries to explain his actions of his recent self by asking give me your pardon sir, for I have done you wrong, but goes on to say it was not Hamlet, was his madness and also admits that his madness is poor Hamlets enemy. This excuse is not accepted by Laertes for in his terms of honour I stand aloof the only reason he is going along with the duel is to keep his name ungored, and also to revenge his fathers and sisters deaths. The use of language is of a high-class because the word ungored reminds us of the poisoned tip of the foil and what Laertes planes to do with it. Before the duel can start, Claudius plans to drink to Hamlets better breath, this is ironic as Claudius has already planed to poison Hamlets goblet of wine with a pearl. Claudius refers to this as a union, which could refer to the way in which old-Hamlet and Hamlet are to be killed, as old-Hamlet was also killed with poison that Claudius gave him. Claudius also performs this task to show the people around him that he is supporting Hamlet, so he is not thought to be guilty of Hamlets death. After the king drinks to Hamlet there is another out burst of sound as the trumpets are blown, this is also to add to the already excited atmosphere to start the duel. This leaves the audience knowing more than the victim. The next part of the text is split a series of short sentences, this is to create the speed of the duel and how the points are awarded by touches. The style of writing is used to build the dramatic tension between the two competitors. As you see Hamlet gaining the hits over Laertes, and with one hit left you start to think that Hamlet has foiled Claudiuss plan, and even avoids the poisoned goblet on two accounts. Mean while Claudius shows in this scene that he is now completely taking the place of his brother, as he speaks aside to Gertrude our son shall win. This small sentence shows what a twisted man he really is, as the words our son show as Hamlet is his brothers son and Claudius is only his uncle. Furthermore this shows that he is comfortable that his plan to poison Hamlet will be successful. Claudius is therefore shocked when Gertrude takes up Hamlets goblet to drink to him, Claudius then shouts to Gertrude, Gertrude do not drink. This line is probably by best line as it creates an atmosphere within the hall, as Claudius is pulled between saving his wife and not letting the hall of people know that he has poisoned Hamlets goblet of Hamlets wine, but in the end he is out for himself, as he does not take the goblet away from Gertrude. At this same point I think Gertrude believes all the things that Hamlet has told her earlier in the play and feels so bad that she drinks the poison, in a way this makes up for the betrayal that she committed towards her family and also the memory of Old-Hamlet. Again Hamlet dare not drink from his goblet as he wants to finish the duel first. This saves him from the poisoned goblet, therefore he only has one problem before him and thats Laertes revenge. Before the third round is started Laertes strikes out violently and wounds Hamlet, therefore poisoning him, yet to do so is almost against his conscience. In the incense of the fight, as it is no longer an honourable duel, the foils are swapped and Laertes tastes his own venom, he is justly killed by his own treachery. The Queen mean while is laid out on the floor with Claudius attending to her; she then calls out the truth about the drink! I am poisoned. At this point Hamlet knows that some treachery is around and he calls for all the doors to be locked and to seek it out. This again changes the mood of the hall and creates a room full of panic, as people are screaming and talking in worried voices. Laertes is the first to commit that he has wronged, Hamlet, thou art slain and that the treacherous instrument is in thy hand. Laertes also names who the blame should rest upon the King, the Kings to blame. At this point in the Branna film Hamlet troughs the foil at Claudius and wounds him. This causes another wave of panic to throng through the witnesses. Claudiuss last thought is for himself O yet defend me friends. This makes Hamlet angry and starts to make Claudius drink the poisoned goblet while saying all the sins Claudius has committed, incestuous, murderous, damned Dane. Again union is used to link Claudiuss death to Gertrudes, as he is united with her in death. This could also refer to the way both the brothers were killed with poison. The anger of Hamlet changes the atmosphere into a mute. Laertes then exchanges forgiveness with Hamlet, as Laertes dies. Hamlet is also feeling the poison within him as he admits to Horatio I am dead. He next turns to the rest of the witnesses in the hall; this is a much more kingly way to die thinking of his country and giving blessing to Fortinbras as the next king. When Fortinbras arrives there is once again a burst of sound, but this is not to stir excitement, it is more to command respect. When he enters he is met with the dead bodies of the royal family. When Hamlet is taken away he is carried like a soldier to the stage, as Fortinbras believes that Hamlet would have been a mighty king. I think this ending to Hamlet is a fitting ending to the play as it contains a lot of dramatic tension and a lot of action. This ending also contains a lot of honour with every thing that was wrong being righted.

IMC Plan for JK Tyre Industry

IMC Plan for JK Tyre Industry Tyre Industry in India Introduction: Tyre (or tyre in British English) is a ring-shaped covering that fits around a wheel to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground. The word itself is derived from the word attire, referring to the dressing of the wheel. The fundamental materials of modern tires are rubber and fabric along with other compound chemicals. Their constructive make-up consists of the tread and the body. The tread provides traction while the body ensures support. Before rubber was invented, the first versions of tires were simply bands of metal that fit around wooden wheels in order to prevent wear and tear. The most recent and popular type of tire is pneumatic, pertaining to a fitted rubber based ring that is used as an inflatable cushion and generally filled with compressed air. Pneumatic tires are used on many types of vehicles, such as bicycles, motorcycles, cars, trucks, earthmovers, and aircraft. Technology generation in the Indian tyre industry has witnessed a fair amount of expertise and versatility to absorb, adapt and modify international technology to suit Indian conditions. This is reflected in the swift technology progression from cotton (reinforcement) carcass to high-performance radial tyres in a span of four decades. Globalization has led to the linking of the economies of all the nations and therefore major Indian players in the tyre industry are pursuing global strategies to enhance their competitiveness in world markets. The present section broadly undertakes an overview of the Indian tyre industry through an examination of its growth trends with respect to production, exports and acquisition of technological capabilities. TYRE INDUSTRY SCENARIO Indian Tyre Industry can be globally competitive on a level playing field Robust growth in the economic activity in various sectors of the economy as well as in the Surface Trans- port sector and renewed thrust in the infrastructural spends continued to be growth drivers for the Tyre Industry. The reduction in excise duty from 24% to 16% was a welcome move, The completion of Golden Quadri- lateral and North- South and East-West corridor projects will further boost the Automobile sector. This augurs well for the Indian tyre industry. While the demand continues to be buoyant, rising input costs in general and petro-based raw materials in particular is a matter of concern. During the year, the Tyre Industry faced pressure on margins on account of imbalances in the cost increases and tyre prices. There are significant deficiencies in the infrastructure and its cost thereof vis-a-vis the global one thus putting the Indian Industry in a disadvantageous position. While the reduction in the import tariffs is a step in right direction, it needs to be calibrated with the development of infrastructure in the country. Key Features: there are 40 listed companies in the tyre sector in India. Major players are MRF, JK Tyres, and Apollo Tyres CEAT, which account for 63 per cent of the organized tyre market. The other key players include Modi Rubber, Kesoram Industries and Goodyear India, with 11 per cent, 7 per cent and 6 per cent share respectively. Dunlop, Falcon, Tyre Corporation of India Limited (TCIL), TVS-Srichakra, Metro Tyres and Balkrishna Tyres are some of the other significant players in the industry. While the tyre industry is largely dominated by the organized sector, the unorganized sector is predominant with respect to bicycle tyres. The industry is a major consumer of the domestic rubber market. Natural rubber constitutes 80% while synthetic rubber constitutes only 20% of the material content in Indian tyres. Interestingly, world-wide, the proportion of natural to synthetic rubber in tyres is 30:70 The sector is raw-material intensive, with raw material accounting for 70% of the total costs of production Total production s in tonnage: 11.35 lakh MT total production of tyres in all categories: 811 lakh (2007-08) Current level of radialization includes 95% for all passenger car tyres, 12% for light commercial vehicles and 3% for heavy vehicles (truck and bus) Restrictions were placed on import of used /retreaded tyres since April 2006 Import of new tyres tubes is freely allowed, except for radial tyres in the truck/bus segment which has been placed in the restricted list since November 2008 Total value of tyre exports form India is approximately Rs 3000 crore (2007-08) The major factors affecting the demand for tyres include the level of industrial activity, availability and cost of credit, transportation volumes and network of roads, execution of vehicle loading rules, radialization, retreading and exports. The tyre technology upgradation is an extremely difficult process, particularly in the Indian scenario, due to several factors. First, since tyre technology encompasses various disciplines such as polymer, chemical, steel etc. compromises have to be made in the upgradation of technology because of a) the conflict and complimentarity inherent in these disciplines, b) the usage pattern of the tyres and c) the cost factor. Further, a tyres performance could be affected due to factors such as the weather, loading pattern etc. Despite these bottlenecks technology upgradation in Indian tyre industry during the last few decades has been significant. This has been possible to some extent due to government approvals of collaborations with MNCs in this sector. The emphasis given by Indian tyre companies to applied research, the setting up of well-equipped in house RD centres by large tyre companies, manned by experts and experienced professionals have also helped in technology upgradation. Ind ian tyre technology has exhibited versatility in maintaining inflow of technology through foreign collaborations and tailoring the same to Indian needs. Automation: The production system in the Indian tyre industry has been traditionally very labour intensive. The automation of manufacturing processes has increased gradually, which has slashed the size of the workforce to a considerable degree and has effected a change in its composition. The degree of automation has been greater in the area of radial technology, while cross ply technology is still labour intensive. The firms have been resorting to automation in order to tackle problems related to labour unionization and indiscipline in the sector. The rationale provided by the firms for the increasing drive towards automation of the manufacturing facilities has been that high quality and uniformity of the final product usually cannot be guaranteed with a labour intensive process. (Iyer Upadhyay 2008). New Policy Initiatives The tyre industry in India has had to grapple with raw material price volatility, rupee appreciation and cheap Chinese imports. In this connection, some of the recent initiatives by the government to facilitate the growth of the sector include: No WTO bound rates for Tyres and Tubes No restrictions on the import of all raw materials required for tyre manufacture except carbon black, which has been placed in the restricted list Increasing thrust on development of road infrastructure The Marketing Communications Mix A companys total marketing communications mix, or promotion mix, consists of the specific blend of advertising, personal selling, sales promotion, and public relations tools that the company uses to pursue its advertising and marketing objectives. The five major types of promotion are: Advertising: Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling: Personal presentation by the firms sales force to make sales and build customer relationships. Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service. Public relations: Building good relations with the companys publics by obtain- ing favourable publicity, building up a good â€Å"corporate image,† and handling or heading off unfavourable rumours, stories, and events. Direct marketing: Direct communications with carefully targeted individualconsumers to obtain an immediate response—the use of mail, telephone, fax, e-mail, and other non-personal tools to communicate directly with specific consumers or to solicit a direct response. Each type of promotion has its own tools. Advertising includes print, broadcast, outdoor, and other forms. Personal selling includes sales presentations, tradeshows, and incentive programs. Sales promotion includes point-of-purchase displays, premiums, discounts, coupons, specialty advertising, and demonstrations. Direct marketing includes catalogues, telemarketing, fax transmissions, and the Internet. Thanks to technological breakthroughs, marketers can now communicate through traditional media (newspapers, radio, telephone, and television), as well as its newer forms (fax machines, cellular phones, pagers, and computers). These new technologies have encouraged more companies to move from mass communication to more targeted communication and one-on-one dialogue. At the same time, communication goes beyond these specific promotion tools. The products design, its price, the shape and colour of its package, and the stores that sell it—all communicate something to buyers. Thus, although the promotion mix is the companys primary communication activity, the entire marketing mix promotion and product, price, and place must be coordinated for greatest. Over the past years, tyre companies around the world perfected the art of mass marketing —selling highly standardized products to masses of customers. In the process, they developed effective mass-media advertising techniques to support their mass-marketing strategies. These companies routinely invested millions of dollars in the mass media, reaching tens of millions of customers with a single ad. However, as we move into the twenty-first century, marketing managers face some new marketing communications realities. The ChangingCommunications Environment There are two major factors are changing the face of todays marketing communications. 1. As mass markets have fragmented, marketers are shifting away from mass marketing and developing focused marketing programs, designed to build closer relationships with customers in more narrowly defined micromarkets. 2. Astimprovements in information technology are speed- ing the movement toward segmented marketing marketing. Todays information technology helps marketers to keep closer track of customer needs—more information about consumers at the individual and household levels is available than ever before. New technologies also provide new communications avenues for reaching smaller customer segments with more tailored messages. The shift from mass marketing to segmented marketing has had a dramatic impact on marketing communications. Just as mass marketing gave rise to a new generation of mass-media communications, the shift toward one-on-one marketing is spawning a new generation of more specialized and highly targeted communications efforts.3 Given this new communications environment, marketers must rethink the roles of various media and promotion mix tools. Mass-media advertising has long dominated the promotion mixes of consumer product companies. However, although television, magazines, and other mass media remain very important, their dominance is now declining. Market fragmentation has resulted in media fragmentation into more focused media that better match todays targeting strategies. For example, in 1975, what were the three major US TV networks (ABC, CBS, and NBC) attracted 82 percent of the 24-hour viewing audience. By 1995, that number had dropped to only 35 percent, as cable television and sat ellite broad- casting systems offered advertisers dozens or even hundreds of alternative channels, which reachsmaller, specialized audiences. Its expected to dropeven further, down to 25 percent by the year 2005. The few mass magazines of the mid-twentieth century have been replaced by thousands of special-interest magazines. HMF alone publishes these and more than 20 other magazines reaching 17 different markets and more than 47 million readers, not to mention a wide range of online, broadcast, outdoor, and other media. focused audiences. Beyond these channels, advertisers are making increased use of new, highly targeted media, ranging from video screens on supermarket shopping carts to CD-ROM catalogues and Web sites on the Internet.4 More generally, advertising appears to be giving way to other elements of the promotion mix. In the glory days of mass marketing, consumer product companies spent the lions share of their promotion budgets on mass-media advertising. Now a days, media advertising captures only about 26 percent of total promotion spending.5 The rest goes to various sales promotion activities, which can be focused more effectively on individual consumer and trade segments. Marketers are using a richer variety of focused communication tools in an effort to reach their diverse target markets. In all, companies are doing less broadcasting and more narrow casting. The Need for Integrated Marketing Communications The shift from mass marketing to targeted marketing, with its corresponding use of a richer mixture of communication channels and promotion tools, poses a problem for marketers. Consumers are being exposed to a greater variety of marketing communications from and about the company from an array of sources. However, customers dont distinguish between message sources the way marketers do. In the consumers mind, advertising messages from different media—such as television, magazines, or online sources—blur into one. Messages delivered via different promotional approaches—such as advertising, personal selling, sales promotion, pub- lic relations, or direct marketing —all become part of a single message about the company. Conflicting messages from these different sources can result in confused company images and brand positions. All too often, companies fail to integrate their various communications channels. The result is a hodgepodge of communications to cons umers. Mass advertisements say one thing, a price promotion sends a different signal, a product label creates still another message, company sales literature says something altogether different, and the companys Web site seems out of sync with everything else. The problem is that these communications often come from different company sources. The advertising department or advertising agency plans and implements advertising messages. Sales management develops personal selling communications. Other functional specialists are responsible for public relations, sales promotion, direct marketing, online sites, and other forms of marketing communications. Such functional separation has recently become a major problem for many companies and their Internet communications activities, which are often split off into sepa- rate organizational units. â€Å"These new, forward-looking, high-tech functional groups, whether they exist as part of an established organization or as a separate new business operation, commonly are located in separate space, apart from the traditional operation,† observes one integrated marketing communications expert.â€Å"They generally are populated by young, enthusiastic, technologically proficient people with a burning desire to ‘change the world,† he adds, but â€Å"the separation and the lack of cooperation and cohesion† can be a disintegrating force in marketing communications In the past, no one person was responsible for th inking through the communication roles of the various promotion tools and coordinating the promotion mix. Today, however, many companies are adopting the concept of integrated marketing communications (IMC). The company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.6 As one marketing executive puts it, â€Å"IMC builds a strong brand identity in the marketplace by tying together and reinforcing all your images and messages. IMC means that all your corporate messages, positioning and images, and identity are coordinated across all [marketing communications] venues. It means that your PR materials say the same thing as your direct mail campaign, and your advertising has the same ‘look and feel as your Web site.†7 The IMC solution calls for recognizing all contactints at which the customer may encounter the company, its products, and its brands. Each brand contact will deliver a message, whether good, bad, or indifferent. The company must strive to deliver a consistent and positive message at all contact points. To help implement IMC, some companies appoint a m arketing communications director, or marcom manager, who has overall responsibility for the companys communications efforts. Compaq Canada, for example, has a vice-president of integrated marketing communications. IMC produces better communications consistency and greater sales impact. It places the responsibility in someones hands—where none existed before—to unify the companys image as it is shaped by thousands of company activities. It leads to a total marketing communication strategy aimed at showing how the company and its products can help customers solve their problems. J. K. Industries Ltd. J.K. industries achieved yet another milestone and the turnover touched an all time high of Rs. 2,400 crores during the year. Operating Profit for the year was Rs. 132 crores and after providing for cost of borrowings, depreciation and taxation, Profit After Tax is Rs. 17 crores as against Rs. 12 crores in the previous year. There has been a sharp increase in input costs in view of increase in the prices of petro-based raw materials. Commensurate increase in the selling prices of tyres could not be made thereby affecting margins. It is a matter of concern that this overhang of increase in input costs continued throughout the year. The Company has been trying to meet this difficult situation by adopting various measures including aggressive cost cutting, business process improvements, product re-engineering as also enrichment of product and market mix. The Company has also renegotiated the rates of interest on existing term loans. As a result, interest cost in the current year is expe cted to witness a significant reduction. Completion of expansion resulting in increased capacities coupled with aforesaid steps, is expected to result in improvement in the margins in coming year. APPROPRIATIONS The amount available for appropriation, including surplus from previous years and debenture redemption reserve no longer required, is Rs. 57.81 crores. The Directors propose this to be appropriated as under: Rs. Crores Debenture Redemption Reserve 5.99 General Reserve 1 .75 Dividend 7.49 Corporate Dividend Tax 1.05 Surplus carried to Balance Sheet 41 .53 DIVIDEND Company are pleased to recommend dividend of 20 % (Rs. 2 per Equity Share) on the Equity Share Capital of Rs. 37.46 crores. The dividend outgo will be Rs. 8.54 crores (inclusive of dividend tax of Rs. 1.05 crores) as against Rs. 8.47 crores (inclusive of dividend tax of Rs. 0.98 crores) in the previous year. The dividend in the hands of the shareholders is tax free. SUSTAINED LEADERSHIP AND GROWTH Quality Excellence The Company continues to play a leading role in the Tyre Industry in India. During the year, production increased to 57.74 lac tyres compared to 55.62 lac tyres achieved last year. All the four Tyre Plants of the Company operated at optimum capacities producing world class quality tyres. CUSTOMER FIRST If is a matter of great pride that your Company has been ranked No.1 in the Tire Customer Satisfaction Index Study conducted by J D Power Asia Pacific 2005 India. Company acknowledge the support of all its valued customers in attaining the leadership position in the Tyre Industry in India. JK Tyre continues to be Indias only Tyre Superbrand. It reinforces our belief of putting the customer first in all our endeavours. TRUCK/BUS RADIAL TYRES Production GraphDuring the year, your Company achieved yet another milestone and rolled out One Millionth All Steel Truck/Bus Radial Tyre. The Company has produced radial truck/bus tyres of the value of more than Rs.1,000 crores so for and has been exporting the same to several global markets. Your Company continues to produce more than 80% of Indias All Steel Truck/Bus Radial Tyres. The expansion of capacity of Truck/Bus Radials by 50% was completed and has now become operative. This would allow the Company to continue its leadership role in this vital growth area and meet Indias growing demand for Radial Truck Tyres. Innovative Promotion and Concept Selling marketing strategy helped the Company to accelerate the use of Truck/Bus Radial Tyres in the country. With renewed thrust on the improvement and enlarging road network and highways, the pace of radialization shall pick up in the years ahead. Increasing number of buses are being fitted with radials and with the increased road movement as a result of better road quality and network, radials will find application on larger number of buses. Plans are well under way to further expand the capacities to meet the demand for accelerated radialization. EXPANSION In addition to expansion of the truck radial capacity as mentioned above, the passenger radial capacity expansion by 30% has nearly been completed. The benefits of both these enhanced capacities will be available in the coming year. To meet the surge in demand for the Companys tyres as also maintaining our leadership in the Tyre Industry, further capacity expansion is planned. Exports GraphEXPORTS Your Company continues to be the lead exporter of tyres from India. During the year, exports increased to Rs. 383 crores. The Company has developed an extensive global marketing net- work and its tyres are sold in 60 countries across 6 continents. JK Tyre is a preferred brand in several leading global markets. This is yet another recognition of the Companys world class quality tyres. HUMAN CAPITAL The Company believes that human resources are key to the success of business. It has been taking several steps to enhance employee skills through training development, empowerment and nurturing talent. In recent years, major initiatives on Competency based Leadership Development and Business Process Re-engineering were taken up which have yielded excellent results. JK TYRE -MARKET LEADER Production during the year touched a high of 57.74 lac tyres against 55.62 lac tyres last year. All the 4 Tyre Plants of the Company worked at the optimum capacities at high operational efficiency levels, producing world- class quality tyres. During the year, the Company achieved yet another land mark of being ranked No.1 in the Tyre Customer Satisfaction Index Study conducted by J D Power Asia Pacific 2005 India -a distinct customer satisfaction endorsement of your Companys products. This has reinforced our market leadership. It is indeed a matter of great pride and satisfaction that JK Tyre has received the most coveted recognition of Superbrand and now No.1 ranking in the Customer Satisfaction. This, more than amply demonstrates the Companys commitment to its customers and its leadership in the Indian Tyre market. COMMERCIAL TYRE SEGEMENT The segment constitutes Bus, Truck and LCV tyres. Their efforts have been to not only meet customer expectations but also to give the very best in quality and performance driven products. During the year, Company made new offerings and introduced various tyres, the principal ones being Jet Xtra, Jet Rock and Jet Star for segment specific Bias Truck applications. Nine new tyres were introduced for LCVs for different usage and road conditions. The Company continued to establish great focus on customers through customer contact programmes in LCV tyres and also by partnering the fleet program of Indian Oil Corporation. Training camps were organized to create awareness amongst tyre fitters by organizing Master Tyre Fitter Programmes a first in the industry. AIDS awareness programme was launched amongst Truck Drivers to educate them for prevention and care of this deadly disease. TRUCK RADIALS Companys initiative of introducing all Steel Truck Radial tyres in India have started yielding results and the roll out of the millionth tyre at the most modern plant at Mysore in July 05 is a testimony to the far sighted vision of your company. Company is not only the No.1 truck radial manufacturer, but is a dominant leader in the market with more than 80% market share. New products and sizes of tyres were introduced in the market which received excellent consumer acceptance. JK Tyre Truck/Bus Radial Tyres are gaining increased fitment by Original Equipment Manufacturers. Customers education and participative involvement with end users has taken shape under the Unique Fleet Management Programme. Dedicated personnel have been attached to the fleets to enable them to fully realize the benefits of usage of radials. The Tyre Care Center Network along prominent highways continues to provide round the clock service to truck/bus operators. Your Company is able to see the rapidly growing pace of radialisation moving from current levels of approximately 2% to 5% in the immediate future to 10% in next 5 years. Expansion of capacity by 50% will help maintain companys leaderships in domestic market as also service its export to sophisticated markets across the globe. CAR TYRES During the year under review, your Company continued its thrust on partnering growth with OEM Customers. Various consumer oriented activities such, as Zip and Sip offer, participation in Indian Oil Extra Rewards programme and Monsoon Protection offer were undertaken to strengthen bondage with customers. Product aesthetics, introduction of newer range, addressing product requirement across different types of cars continued to be important focus areas for radial car tyre segment. Various new sizes and patterns such as Vectra and Zephyr for car radials were introduced for the new models launched by the auto manufacturers. Through relentless efforts, the Company achieved Unique Distinction of being ranked No.1 in Customer Satisfaction by JD Power Asia Pacific, a world leader in assessing customer satisfaction in the automotive segment. Expansion in capacity by 30% shall enable the company to increase its participation in replacement as well as OE segments. STEEL WHEELS At the forefront of all car consumer-reach programs has been the Steel Wheels retail network as an important Customer Interface touch point. This year, Steel Wheels played a significant role creating awareness on tubeless tyres usage. Over hundred outlets across the country cater thousands of customers with value added services including wheel alignment, wheel balancing and automated tyre changer apart from providing ready guide on tyre care in a pleasant ambience. ORIGNAL EQUIPMENT MANUFACURERS(OEMS) India is fast emerging as a global automotive hub. The Automotive industry is maturing and New Models being introduced at a rapid pace is a challenge for the tyre industry. It is our privilege to be a major business partner to highly prestigious OEM manufacturers with increased share of Business both in Commercial as well as Passenger categories. It may be recalled that JK Tyre product development group was entrusted with the task of developing tyres for Maruti Udyogs New Generation Global Car. It is heartening that during the year, JK Tyre was listed as a single source vendor for Maruti Swift Car, Mahindra and Mahindra Ltd. selected your Company for supplying specially developed ELANZO tyres for their luxury Scorpio vehicle. OFF THE ROAD TYRE(OTR) Your Company has put renewed thrust on development of OTR Tyre business. Both production and sales increased by various folds in the last four years with JK Tyre OTRs attaining improved market share. Continued thrust on development of new sizes of products has helped the company to emerge as the best in class in the domestic replacement market. MOTOR SPORTS JK Tyre has been successful in promoting motor sports in India during the last more than 10 years and has being pursuing the task of nurturing talented drivers to achieve greater heights for their recognition at various platforms in domestic racing championships as well as international arena Narain Karthikeyan -JK Tyre Prodigy became the first ever Indian Formula- 1 Racing Driver. Karun Chandhok and Armaan Ebrahim became A-l drivers with Armaan becoming a success in Formula BMW Asia. The Company organized 5th National Karting Championship and Racing Championship during the year. The Company also participated in Dubai Endurance Test and now re-entered National Rallying with great elan and success. GLOBAL PRESENCE Being the largest tyre exporter, your Company accounted for over 30% of total tyre export from India during the year, with export turnover of Rs. 383 crores. It was made possible mainly by the continued thrust on strengthening international network and building JK Tyre brand in the overseas markets. Your Company continues to operate through an extensive distribution network spread across 60 countries over 6 continents. The company is enhancing outsourcing activities from China for international and for Chinese markets in its own brands. It is a matter of pride that JK Tyre and Vikrant Tyre brands are rated amongst premium brands in highly quality conscious global bias tyre markets. TECHNOLOGY Being a pioneer of Radial Technology in India, Company continues its zeal to maintain Technology Leadership. It has established many firsts in the areas of Technology in the past and has further accelerated this pace through extensive in-house Research and Development activity as well as through adoption of latest technology from its collaborator, Continental AG, Germany -the 4th largest Tyre Company in the world. The fact that SWIFT -a new world class model of Suzuki has only JK Tyre as its 100% supplier, is yet another endorsement of Companys leadership in Technology. JK Tyre is the first Indian Company to commercialize V rated (speed rating of 240 kms/hour) Passenger Radial tyres. HASETRI (Hari Shankar Singhania Elastomer Tyre Research Institute),. an independent institute dedicated to Elastomer and Tyre research, promoted by your company is driving companys Technological advancement. HASETRI is a Scientific and Industrial Research Organization (SIRO) and besides up- grading the facilities, infrastructure and manpower capabilities, is working jointly with Technology team of the Company to come out with new and advanced products. Towards this endeavour, HASETRI is not only benchmarking technological capabilities, but also collaborating with various National and International academic institutes. The Company has also established a Centre of Excellence for Tyre and Vehicle Mechanics in IIT, Chennai for latest computational system, which is the first such Centre in this field for tyre vehicle dynamics technology. This idea has been well appreciated by Automotive companies as it aims to develop superior products for Indian Automobiles. With this strength and Technology Leadership initiatives, customers

Stop and Search Controversy

Stop and Search Controversy The power to stop and search has been a prominent policing tool since the Vagrancy Act of 1824. The briefing, Series 2, Edition 3 March 2012 , it has come under regular legal, political and societal scrutiny because of its broad and discretionary use by its police officers. However has also been praised as it has not only combated crime however prevented criminal acts happening as police can stop and search anyone who they have reasonable suspicion are carrying weapons, stolen goods or going equipped for stealing. Stop and search is extremely subjective in the view that we must trust the officers views are wholly unbiased and prejudice and there is no untoward intent of the officer when using stop and search legislation. Since the very onset of the enactment of legislation in this area of police discretion, there has been controversy because of the subjectiveness afforded to police officers; the controversy being this discretion may be abused. Also the broad term of reasonable suspicion and what is seen as reasonable. There are also fundamental human rights breaches that have been evident in much of the case law. Stop and Search is now governed by 2 statutes; stop and search with arrest situates under the police and criminal evidence act 1984 whilst a stop and search without an arrest comes under section 60 of the criminal justice and public order act. Section 60 of the 1994 criminal justice and public Order Act was introduced to originally tackle people going to illegal raves which were a major problem in the 1980s and early 90s. It gave police the power, if they feared violence or disorder, to stop and search suspects at a specific time and place. I will further be discussing the controversies surrounding Police stop and search and concluding with my own views on this subject. Before the introduction of the police and criminal evidence act in 1984, the police stopped and searched individuals under what was called the sus law. This being because the police only had to have suspicion on their part in order to stop and search an individual, it did not need to be reasonable. The only national stop and search legislation was for the pursuit of drugs and firearms, unlike now with the introduction of the Terrorism act and Sporting event act. Eventually the Brixton riots in 1981 brought a stop to the use of the sus provisions due to the negative relationship it caused between the police and the public, in particular, ethnic minorities. Lord Scarmans Inquiry into the Brixton riots acknowledged that stop and search was a necessary tool to combat street crime and petty crime but expressed genuine concerns over the extent to which the sus laws were used in regards to the police officers own prejudices and views. In 1999 Stop and search came under scrutiny yet again du ring the Steven Lawrence murder enquiry, when Lord Macpherson revealed the shocking disproportionate amount of stop and searches in ethnic minorities, which in turn led on to accusing the police of holding prejudices and being institutionally racist. Lord Macpherson called for stop and searches, whether or not they resulted in an arrest to be recorded so that officers could be monitored and held accountable for if any racially aggravated stop and searches were made. Police work and especially stop and search works on the provision of reasonable suspicion and discretion. Discretion, although many may disagree, is not doing as you please. Discretion is bound by norms, thus including; professional norms, correct community norms, legal norms, and moral norms. Philosophers such as Ronald Dworkin and H.L.A. Hart have cleverly referred to discretion in the police force as the hole in the doughnut ; doughnut theory of discretion, Dworkin described discretion as a donut because it is not free-standing but part of a process. Discretion, like the hole in the doughnut, does not exist except as an area left open by a surrounding belt of restriction. Discretion is not outside the law but internal to the law  [1]  and where the law runs out; natural law theory. Thus meaning unwritten law that is more or less the same for everyone everywhere, based on customary behaviour. In other words Unwritten law is the body of morals and principles everybody obeys and lives by. This idea refers to discretion as the empty area in the middle of a ring consisting of policies and procedures. It is an empty space inside of the law surrounded by statues and rules. Police discretion and the way it operates can be explained by 3 broad terms; individualistic cultural and structural. Individualistic explanation states that police work and the macho image of the police attracts people with authoritarian personalities, research however carried out by Waddington (1999a) does in fact not support this view and states that police recruits are not more authoritarian then normal civilians. Brown and Willis (1985) and Fielding (1988) explained how the training process for these new recruits has a temporary liberalizing effect however exposure to permanent practical police work leads to an authoritarian perspective and outlook. The work of Zimbardo may give some explanation as to the sudden behaviour change in these new police recruits. Zimbardo (1973) conducted the Stanford prison experiment as he wanted to study conformity and was interested in finding out whether the rough treatment reported among guards in American prisons was due to the authoritarian personalities of the guards or had more to do with the prison environment. He took a group of 75 volunteers whom he tested for psychological normalitys, and assigned them to either the role of the prisoner or prison guard. For every 9 prisoners they had 3 guards. They put them in a prison environment and watched as each volunteer began adapting to their roles. The findings were phenomenal, Within hours of starting the experiment the prison guards began to act in a sadistic manner, dehumanizing the prisoners and some even began tormenting and bullying them and alongside this the prisoners began conforming to their newly established roles by taking the rules very seriously and become depressed and telling tales on their fellow inmates. Perhaps this experiment and its findings can give an explanation on the alleged view that police recruits adopt an authoritarian perspective perhaps due to its macho nature and the control they have suddenly been ascribed. Zimbardo concluded after the experiment that people will readily conform to the roles they have been ascribed, especially when they are strongly stereotyped. Canteen Culture could also give an understanding of the individualistic explanation and racism. The police must work as a united front to not only protect the public however to also protect each other so therefore, therefore due to the close proximity of the officers in the police force it is only inevitable officers will begin to conform to certain beliefs and values held by their colleagues, especially if they are outspoken about these. Canteen Culture, Ike Eze-anyika, Faber and Faber (20 Mar 2000). Police sub-culture ( Canteen Culture) is often portrayed as a pervasive, malign and potent influence on the behavior of officers. The grounds for this portrayal are, however, insubstantial and appear to rely more upon the condemnatory potential of the concept than its explanatory power. The cultural explanation of police discretion as said by Skolnick talked about this in a different way by identifying 3 main aspects of police culture and discretion, there is a suspiciousness which they have against certain groups of potential criminals that they treat with prejudice, there is the internal solidarity and social isolation which I believe both internal and support each other; solidarity in which the police must remain a force which supports each other as police individuals against danger in the streets and also the social isolation in terms of because of this solidarity the police have it creates more of a rift in society between the protectors and the protected. This creates citizens feeling like they are just stereotypes viewed by the police and they cannot complain about the police because of this solidarity they have or that they are just merely subjects without autonomy.   New research from the official human rights body reveals racial disproportionality in the amount of Stop and searched being made. Police forces are still more likely to use stop-and-search powers against black people than white people, stopping black people up to 28 times more and therefore may be breaking the law due to breaching their powers and wasting police time. The police force has been accused of being predominantly occupied by white middle class males with old fashioned work practices and whos face fits. A report by the equality and human rights commission reviewed the police force 10 years after the Steven Lawrence inquiry, in which Lord Macpherson branded the Police and Its Officers as institutionally racist. The report found a huge amount of black men on the national DNA database as appose to other ethnicities. The power is used most by the Metropolitan police, which carried out three-quarters of the stops between 2008- 2011, almost 258,000 in total. Although they could hold the largest amount due to the population size in the metropolitan districts. The next heaviest user of these powers was Merseyside with 40,940 stops.   Due to these extortionate figures it was established that something must be done and also perhaps that many of the people they stop may not be educated in this subject and may not necessarily know their rights. A mobile application was introduced early 2012 to inform the users of their rights when being stop and searched. Many people may be unaware that The police have to follow the correct code of conduct when stop and searching an individual; An officer should tell you their name, the reason why you have been stopped and the power that you are being stopped under. They should also give you their badge number, the name of the police station and provide you with a receipt at the end. This app tells the user their rights when being stop and searched. This could be either a blessing or a curse. Perhaps if the user of the mobile application was aware of their rights they could stop any mistreatment or exploitation, However on the other hand if there is a large amount of clued up young p eople then when they do get stop and searched they may feel very confident and start telling the police how to do their jobs and maybe even state that the police did not follow one of the rules even when done so just to get out of an arrest or fine etc. h Although the police force have been branded institutionally racist It could be argued that the police get these racist perceptions from the media. If one crime has been reported, eg- a mugging, the media have been known to blow this story out of proportion and create a societal panic. Pearson was writing in the 1970s, during the time when muggings and the moral panic surrounding it was rife. The word mugging was an invented word to describe a theft against a person, the media stated that muggings were spiralling out of control and were a new dangerous crime.   The media were also highly racist and said the crime was committed most by young black males thus resulting in the police using their stop and search powers more and especially on young black males, which in turn led to the police recovering more illegal articles and led to more arrests. This only because the police stop and searched more people. With these new figures young black males were then labelled as thugs and deviant and therefore left people and also the police with a negative perception towards young black males. This has also been seen lately with the knife crime moral panic and also the London riots as the media stated that working class undeducated young males from broken families decided to revo The police force is stereotypically renown for being a macho profession, and there perception of their job role should be on the streets searching for true criminals; murderers, rapists etc, however they are on the streets stop and searching individuals for petty crimes in most cases. They therefore perhaps to gain some job satisfaction feel they have to find prohibited articles or make an arrest and fight crime therefore they want to find criminals instead of being satisfied that there are no criminals which could result in a high amount of stop and searches. They have work pressures that determine their career on the basis of how many arrest they make and illegal articles they find. They therefore obtain their job satisfaction by finding criminals, by stop and search, rather than being satisfied that they live in a society where there are no criminals. On the other hand with the higher volume of stop and searches results in a higher amount of arrests which shows that justice is bei ng done and therefore heightens the morale of the police officers who are fighting the more every day street level crime.   Along with lord Macpheresons statement he released during the enquiry into the steven Lawrence case and also Lord Scarmans statement during the Brixton riots in which he claimed that the police abuse their powers yet again Stop-and-search powers have come under criticism again when they were ruled illegal by the European court of Human rights in January 2010. The Strasbourg court has been recently hearing a case involving two civilians who were stopped near an arms fair in London in 2003. The court heard the case of Kevin Gillan and Pennie Quinton who had been stopped outside the Defence Systems and Equipment International exhibition at the Excel Centre in London Docklands in 2003, Both individuals were held for twenty to thirty minutes. The court stated that their right to respect for a private and family life was violated. The European Court of Human Rights also said their rights under Article 8 of the European Convention on Human Rights had been violated. Section 44 of the Terrorism Act 2000 gives power to the home secretary; Theresa May, to authorise the police force to make random searches in certain circumstances, but The court said the stop and search powers were not sufficiently circumscribed and there were not adequate legal safeguards against abuse. Subsequently both individuals were awarded 33,850 euros ( £30,400) to cover legal costs. Lord Carlile; the governments independent reviewer of anti- terrorist legislation stated, In my view, section 44 is being used far too often on a random basis without any reasoning behind its useThe fundamental point that the court is making is that it increases the possibility of random interference with the legitimate liberties of the citizenà ¢Ã¢â€š ¬Ã‚ ¦On the other hand, we have to be safe against terrorism. There is therefore a very difficult balancing exercise to be done and Im sure Section 44 will come under intelligent scrutiny in the coming months. Speaking to BBC Radio 4s The World At One, Ms Quinton said Its not about saying that theres no need for stop and search. What were really saying is people have a right to privacy and there needs to be a balance between police powers to ensure our safety but also our rights to a private life. To conclude; the police force and more specifically the stop and search powers they hold have come under regular scrutiny by many different proffessionals; Lord Scarman, Lord Macphereson and the European court of human rights, to name just a few. The Police force works mainly on discretion and they are trusted upon to make the right decisions, act subjectively and have reasonable suspicion however it is hard to define what is reasonable. This term is too broad and vague and a police officers perception of what is reasonable may differ from his colleagues. Another important point to remember is that each police officer has his own views and prejudices and even if they do not consciously work upon these prejudices they are still engrained into the officer and this may change or dim their view on certain individuals. I believe police should work with discretion to not only to protect the public however also themselves against any foreseeable danger. Police officers get into numerous situations daily and therefore too many laws would be needed to govern every situation in which discretion is used. On the other hand, the stop and search figures brought to the publics attention over the last two decade do indicate levels of racism in the police force however with more and more ethnic minorities and also women beginning to occupy the force there is no room for racism or sexism. Society is rapidly changing alongside peoples perceptions of other races. Finally, I strongly believe that stop and search over the past years has caused a lot of controversy. The concept of stop and search; stop anybody whom you believe to be reasonably suspicious, does seem to work on paper however in practice the officers deeply engrained morals and prejudices seem to subconsciously effect their work which is evident in past figures. Further along Stop and Search does also need reforming due to the very public way in which the individual is stopped which leads to labelling by passing people, even if the individual is completely innocent.

James Joyces Trieste :: James Joyce Trieste Essays

"And trieste ah trieste ate I my liver" -- Finnegan's Wake "The average traveler would not make a point of staying long in Trieste" -- Cook's Handbook The idea was born underground, one February morning in the Paris Metro. Weaving through tunnels the color of fluorescent light, we halted, stumbling over ourselves, before a yellowing tourism poster that was strangely symbolic amongst perfume advertisements and scrawled graffiti: a photograph of a violent fairy-tale, a photograph of a castle white and turreted, balanced upon a jagged cliff and reaching sharply towards the limits of a fierce, dark body of water, at the depths of which was inscribed once simple and mysterious word: Trieste. We knew the word. We stopped short not for the incongruous beauty of a faded poster, but for the faded beauty of a fabled city: James Joyce's Trieste, where he wrote most of Dubliners, all of A Portrait of the Artist as a Young Man, and much of Ulysses. Still I could see the stark outline of his words in my mind, still I could remember reading them for the first time in the white stillness of my bedroom, bound for Oxford the very next day, eyes squeezed tight in desperate gratitude, and yes, ecstasy, and above all, physical relief that as it turned out, reading is like this: ...and I thought well as well him as another and then I asked him with my eyes to ask again yes and then he asked me would I yes to say yes my mountain flower and first I put my arms around him yes and drew him down to me so he could feel my breasts all perfume yes and his heart was going like mad and yes I said yes I will Yes. And then, nearly inseparable, simply, and in italics: Trieste-ZÃ ¼rich-Paris, 1914-2 So that the word Trieste, gently italicized and right on the tail of Molly's final affirmation, becomes a part of the text: an unknown place and an unknown noise, hissed sound silently, meditatively, a word that rests dream-like on the floor of one's mind, giving space, pause, to the nothingness that floods before thought: somewhere that must be somewhere in this world, but perhaps not as one has known it. "Yes. Trieste", I said, and we went. It was not our first literary pilgrimage, or even our first Joycean pilgrimage. If you ask Jon why he decided to spend his junior year abroad at Trinity College, Dublin, he will first joke about his trouble with foreign languages, and next tell you about the excellent English department.

Rucksack Rendezvous :: Traveling Travel World Vacation Essays

Rucksack Rendezvous Introduction "Deep in the jungle where the mighty tiger lie, Bill and his elephants were taken by surprise." -The Beatles For many people this is the image that is conjured up when one speaks of third world travel and many times it is this way because of lack of knowledge or lack of resources about the country in question. It is also possible that the person may not have had the chance to study the country and therefore does not clearly understand what goes on there. So many people think that a trip south of the boarder will bring them nothing but diarrhea and hassles. This image is simply not what you will find. Another scenario is that of the timid traveler who feels that traveling through such remote areas would prove treacherous or worse. Sometimes people are afraid that unrest may occur and they may be left with nowhere to turn. Once again this is a notion that is not completely realistic. The problem comes from the lack of information about these countries and an increased encouragement by national businesses to keep your travel funds in your own country. Many of the United States’ surrounding countries could benefit from the travel dollars that we as Americans tend to use exclusively in our country. However, the money is not going there. It seems to me that anyone spending there money for the experience of traveling through a third world country would be adequately compensated in life lessons. In this hemisphere alone there are so many travel destinations that it is enough to boggle the mind. It only takes some simple research before you will see that travel to third world countries is not only possible but affordable, safe, and practical. There are many people who have already found the pleasure that is experienced when visiting any one of the many natural wonders or urban settings of the world’s vast geographical locations. National Standards: Whether your traveling with a group or alone there is a valuable lesson to be learned in the area of using maps and other geographical tools to acquire and process information. Traveling also helps you to use mental maps in order to give spatial perspective to the world.

Advantages of a Web-Based System

Efficiency is Everything One of the essential characteristics of the Internet Age is speed.   As a matter of fact, companies – whether large or small – cannot gain a competitive edge in our times without the use of the World Wide Web in their day to day activities.   The Internet speeds up communication, thereby allowing collection agencies to pursue debt payments faster than before.   Moreover, the collection of debts can be speeded up by the employment of a web-based system at Cougar Collection Agency. Another important advantage of a web-based system is that it would allow you to view the accounts even as you travel.   Clients would be given real time access to information through their own web browsers.   Furthermore, Cougar Collection Agency may employ data entry clerks and collectors to work from their homes – thereby cutting costs (â€Å"Web Access,† 2007). State-of-the-art web-based systems are available at reasonable costs Collect!’s Web Host is only one of many companies willing to help Cougar Collection Agency in collecting payments more efficiently than before.   The company creates web-based systems for collection agencies at reasonable costs.   These systems are â€Å"fully integrated and easy to set up;† â€Å"highly customizable;† as well as secure (â€Å"Web Access†). Conclusion Indeed, Cougar Collection Agency would be able to reduce costs while increasing efficiency by the employment of a web-based system. References Web Access. (2007). Collect! Retrieved Nov 7, 2007, from http://www.collect.org/webaccess.html.   

Green Building And Zero Energy Trends Environmental Sciences Essay

As we move into the twenty-first Century, new and unplanned fortunes are get downing to determine our lives, our architecture and our metropoliss. It is going clear that the impact we ‘re making on our milieus is holding an consequence on the well being of our planet and its ecosystems every bit good as our populations, motivating us to eventually take action towards a better hereafter. Global heating and it ‘s formidable menaces have scared us and given corporations incentive to market its relinquishing, which at times is identical as to whether or non these are honest efforts or merely catchs. Similarly, the statement on whether or non we are in at hand danger is merely as controversial. The follow up to this reaction has been an overpoweringly undisputed motion toward eco-friendly tactics in a figure of professions including concern, medical specialty and architecture, merely to call a few. However, in the terminal all of this predication breeds the coevals of new type s, coercing us to re-think the manner that we live. For architecture, these creative activities come in the signifier of zero-energy and green edifices. Zero-energy edifices ( ZEB ) are edifices that use zero-net-energy ingestion and breathe zero-carbon emanations. They are convenient in that they can be used autonomously from the energy grid supply and energy can be harvested on-site. Although these edifices are province of the art, there is a trade off between pecuniary cost and the benefit that they offer. Green edifices should non be confused with zero-energy edifices, nor are they reciprocally sole from being zero-energy. Green edifices by and large differ from zero energy edifices in that they engage in the pattern of making constructions and utilizing procedures that are environmentally responsible and resource-efficient throughout a edifice ‘s life-cycle. In theory, it should stay consistent to its purpose throughout the full edifice procedure from design, building, operation, care, redevelopment, and deconstruction. In both instances, the purpose is to spread out and complement the classical edifice design concerns of economic system, public-service corporation, lastingness, and comfort. Green edifices have been in conceptualisation for old ages now, dating back to the motion ‘s head in the 1960 ‘s when Rachel Carson wrote soundless spring and DEET was outlawed. However, the development of modern zero-energy edifices merely became possible more late, non merely through the advancement made in new building engineerings and techniques, but through significantly improved academic research on traditional and experimental edifices that collect precise energy public presentation informations. Such edifices are developed utilizing advanced computing machine theoretical accounts that can demo the efficaciousness of technology design determinations. Subjectively, energy usage can be measured in different ways ( associating to cost, energy, or C emanations ) and, irrespective of the definition used ; different positions are taken on the comparative importance of energy crop and energy preservation to accomplish a net energy balance. Although zero energy edifices re main uncommon in developed states, they are deriving in importance and popularity merely because the zero-energy attack has possible to cut down C emanations, and cut down dependance on fossil fuels. It is besides of import to observe that most ( ZEB ) definitions do non include the emanations generated in the building of the edifice and the corporal energy of the construction. This means that in many instances so much energy is used in the building of a new edifice that this can shadow the operational energy nest eggs over its utile life. A coincident illustration of such architecture is zero energy ( from dodo fuel ) house no.1 by zoka Zola architecture + urban design. This house is built on a dual batch and is situated 3 stat mis west of the Chicago Loop. The designers dedicated themselves to merely utilize energy generated on site and saw their edifice as a accelerator that would hopefully be an inspiration to other householders and developers in urban environments. A batch of the discrepancy and control throughout the house is done through the operation of its operable Windowss. In the summer, the Windowss allow cross airing and in the winter, warm sunshine inundations the shoal suites through big south-facing Windowss. These Windowss besides provide a battalion of positions to the out-of-doorss. The clients of this house had a passion for gardening so in add-on to building an urban single-family place that is ecological, socially regenerative, and self-sustaining the designers besides incorporated multiple gardens including a few roof deck gardens. The accessible green roofs promote bio-diversity and absorb H2O overflow, while insulating the inside and protecting the roof from thermic daze and extremist violet impairment. They divided the house into four zones. Bathrooms are stacked and ventilated as an stray country of higher wet and heat. The kitchen is ventilated as an stray country of higher wet, heat, and olfactory property. The life and dining infinites are located on the west side of the edifice where 1 can bask the last beams of the eventide Sun after work. The degage Multi-Use infinite is employed as portion of the garden and is on occasion heated and cooled. These tendencies are surely non sole to individual edifices. In the development of its popularity, zero-energy edifice has had its influence on the development of territory programs. An illustration of such a edifice site would be Beddington Zero Energy Development ( BedZED ) . BedZED is a lodging development in Hackbridge, London, England designed to back up a more sustainable life style. Because of BedZED ‘s low-energy-emission construct, autos are discouraged and alternatively the undertaking encourages public conveyance, cycling, and walking, and has limited parking infinite. Electric and liquefied-petroleum-gas autos have precedence over autos that burn gasoline and Diesel, and electricity is provided in parking infinites for bear downing electric autos. All of the houses on the site face to the South and come equipped with roof top solar panels, 777 mA? of solar panels entire, to take advantage of the increased solar addition from that way. The energy that is so harvested is either used throughout the abode or fed back into the grid. Most of the rain H2O that falls onto BedZED ‘s site is harvested for a ulterior day of the month and in add-on, contraptions are chosen to be water-efficient and utilize recycled H2O when possible. BedZED besides uses green constructing schemes like utilizing low-impact stuffs ( LIM ) . LIM stuffs on this site were selected from renewable or recycled beginnings within 35 stat mis of the site, to minimise the energy required for transit. Finally, BedZED is host to legion waste recycling installations that are designed to back up recycling. The consequences that BedZED put forth old ages after execution are amazing. The development efficaciously reduced space-heating demands by 88 % , hot-water ingestion by 57 % , The electrical power used was 25 % less than the UK norm, 11 % of which was produced by the roof-top solar panels, Mains-water ingestion has been reduced by 50 % and the occupants ‘ auto milage is 65 % less on norm. These are all startlingly dramatic consequences toward efficiency, but when it comes down to it BedZED was nil more than norm when the sum nursery gasses emitted throughout building were calculated. The consequences showed that the corporal environmental impacts of BedZED ‘s building stuffs were similar to standard UK lodging. The entire corporal CO2 of BedZED is 675kg/m2, while the typical volume house embodies 600-800kg/m2. So, as one can see there are tremendous advantages to the finished merchandise in respects to zero-energy edifice, but it seems as though the existent problem is c aused by the outsourced agencies of edifice. While edifices have been a first measure for green and zero-energy tendencies and territory communities have acted as proving evidences for larger execution, there have n't been any stairss toward developing wholly zero-energy C impersonal green metropoliss until merely late. The name of the undertaking is Masdar metropolis and it ‘s planned to be located in Abu Dhabi, in the United Arab Emirates. Its nucleus is a planned metropolis, which is being built by the Abu Dhabi Future Energy Company, a subordinate of Mubadala Development Company, with the bulk of the capital provided by the authorities of Abu Dhabi. Designed by the British architectural house Foster + Partners, the metropolis is planned rely wholly on solar energy and other renewable energy beginnings, with a sustainable, zero-carbon, zero-waste ecology. The undertaking was initiated in 2006 and was planned to be finished in 2009. The entire production cost will be 22 billion dollars and will cover 2.3 square stat mis will be home to 45,000 to 50,000 people and 1,500 concerns, chiefly commercial and fabricating installations specialising in environmentally-friendly merchandises. Even though the metropolis will be resident to about 50,000 people, it still holds a prohibition on cars within the metropolis. Travel will be accomplished via public mass theodolite and personal rapid theodolite systems, with bing route and railroads linking to other locations outside the metropolis. Masdar is set to utilize a assortment of renewable power resources, among the first being a 40 to 60 megawatt solar power works which will provide power for all other building activity. In this manner, Masdar metropolis is a monolithic betterment from BedZED in that it has thought through a more eco-friendly agencies of building throughout the whole metropolis. Masdar ‘s solar power works will subsequently be followed by a larger installation and like BedZED ; extra photovoltaic faculties will be placed on rooftops to supply auxiliary solar energy to the metropolis. Wind farms will be established all around the outside the metropolis ‘s margin, capable of bring forthing up t o 20 megawatts. The H2O supply has been planned out merely as exhaustively. How it works is the metropolis will house a solar-powered desalinization works which will be used to supply the metropolis ‘s with clean imbibing H2O. Approximately 80A per centum of the H2O used will be recycled and waste H2O will be reused every bit much as is possible with this greywater being used for harvest irrigation and other intents. Similarly to BedZED Masdar metropolis besides has a focal point on waste recycling. The program is to utilize biological waste to make nutrient-rich dirt and fertiliser. Some waste will be utilized through incineration as an extra power beginning and industrial waste will be recycled or re-purposed for other utilizations. If all of this is n't singular plenty, Masdar will be host to several province of the art academic installations focused on the promotion of renewable energy techniques. The first of these establishments to open is the Masdar Institute of Science and Technology. Developed in cooperation with the Massachusetts Institute of Technology ( MIT ) , the Masdar Institute of Science and Technology is a post-graduate university focused on the scientific discipline and technology of advanced renewable energy, environmental engineerings and sustainability. First opened to pupils in September 2009, by 2011 the institute will offer 10 Masters plans and its first PhD plans in renewable energies and sustainable engineerings. These academic inducements are hoped to promote an environment that will further the following coevals of scientific finds. A more recent part to the development of zero-energy metropoliss is Zira Island. Designed by the Danish house of Bjarke Ingels Group ( BIG ) has merely released inside informations of their maestro program for a zero energy resort and amusement metropolis on Zira Island, which is located within the bay of Baku, Azerbaijan. Unlike Masdar metropolis, Zira Island attempts to let the signifier of its man-made landscape to use the aggregation of energy. The program calls for approximately 10.8 million square pess of architectural landscape based on the natural landscape of Azerbaijan.A Zira Island is set to have seven residential developments, each in the form of one of seven extremums of Azerbaijan, and 300 private Villas with positions over the Caspian Sea.A The metropolis is designed to be wholly independent of external resources and to supply, â€Å" high terminal populating with low terminal ingestion of resources. † All of this is expected to be accomplished by using the Casp ian Sea for heating/cooling with heat pumps, puting photovoltaic panels strategically on frontages and rooftops, incorporating solar thermic panels into the architecture, garnering air current power from an offshore air current farm and eventually through waste and storm H2O aggregation, intervention, and reuse in landscaping. The methods are really similar to Masdar metropolis, except the integrating of the systems into the manufactured landscape is much more cohesive in this design. However, one must maintain in head that this metropolis ‘s design is still really conventional at this point.